The Pavilion, designed by architect Michele De Lucchi and acquired in 2018 by COIMA RES, becomes IBM Studios. IBM Italia has chosen this building as a place to position its new hub for the group’s innovation in the heart of Porta Nuova and therefore of the hi-tech Milan, set between Microsoft and Amazon headquarters on one side, and Google headquarters on the other. Forty million euro over 9 years: this is IBM’s financial commitment.
IBM Studios will be the hub for technological innovation and is set to be its beating heart: a world level environment capable of bringing onto the field the highest level of digital knowledge and fostering collaboration with companies of all types and dimensions, with associations territories, institutions, universities, research centers, developers and students. It will be an open space, welcoming first and foremost the general public, where open innovation will be the primary focus.
Milan, which has beaten out competition from other European cities such as London and Paris, is the place chosen by IBM to create its Studios in Europe: a showcase of possibilities, a way to let people reach out and touch the potential of digital innovation. In an area spanning 4 thousand square meters, additional businesses/activities will develop, involving 2,500 technical specialists. In addition to a more scenographic area open to the public, the “bottega” of innovation featuring maxi-screens and experience rooms with extensive use of virtual and augmented reality, there will also be areas dedicated to specialists, where IBM technicians will develop with companies artificial intelligence or cloud application projects.